Lipstick truly is the unsung hero of any bridal beauty routine. Why do we love lipstick so much? It's a win-win beauty situation: If you don't usually wear makeup, lipstick is a simple way to illuminate your face, accentuate your smile and feel instantly glam. If you're a lipstick lover, there are tons of colors, finishes and formulas out there to experiment with, meaning you'll never get bored. Basically, a tube of lipstick is never a bad investment-it's an easy (and inexpensive) way to upgrade your look and have a little fun in the process.

And, while this may come as a surprise, you don't have to shy away from bold lips on your wedding day. The trick to pulling off vivid lip color as a bride is maintenance: Make sure to reapply every couple of hours, and invest in a matching lip liner to keep the color from traveling outside your lips. If you want a more traditional look for your ceremony, stick a neutral lip and switch to a bolder shade for your reception and after-party. Another thought: If you're getting married in warmer weather, opt for a longwear stain with a matte finish that will stay put in the heat and humidity better than a more traditional formula. Finally, skip the glitter on your wedding day-a lipstick with too much shimmer won't photograph as well.

From more subdued coral to retro red and nontraditional violet, there's a perfect shade of lipstick for every wedding style. Shop some of our favorite shades below.

Coral Pink Lipsticks

A more subtle pink with coral undertones won't feel over the top and will keep you from looking washed out in all of your wedding photos.

Splurge: Yves Saint Laurent Rouge Volupte lipstick in Peach Passion, $36, Sephora.com

Save: Ulta Lipstick in Coral Sands, $8, Ulta.com

Tangerine Lipsticks

A bold tangerine lip may be intimidating at first, but this juicy orange color is just as flattering as coral. Pair with warm blush (we love NARS Orgasm ) for a refreshing glow.

Splurge: Lipstick Queen Jungle Queen lipstick in Pop-Papaya Coral, $24, LipstickQueen.com

Save: Revlon Super Lustrous lipstick in Carnival Shine, $9, Ulta.com

Fuchsia Lipsticks

A vibrant shade that still feels playful, fuchsia is the happy medium between red and light pink. A brighter shade works with fair skin tones, while one with more purple undertones pops against darker complexions.

Splurge: Bobbi Brown Lipstick in Neon Pink, $28, Nordstrom.com

Save: Sephora Collection Rouge Cream lipstick in Love Test 11, $13, Sephora.com

Violet Lipsticks

Vivid purple is the perfect hue for beauty risk-takers. Apply more than one coat for a bold, opaque look, or keep it toned down with just a sheer wash of color.

Splurge: Too Faced Melted lipstick in Melted Violet, $21, TooFaced.com

Save: NYX Cosmetics Matte lipstick in Shocking Pink, $6, Ulta.com

Red Lipsticks

Red lips are a timeless, elegant statement-even on your wedding day. To give this classic hue a fresher feel, opt for an of-the-moment red-orange shade.

Splurge: Dolce & Gabbana Dolce Matte Red lipstick in Fire, $37, Sephora.com

Save: Topshop Sheer lipstick in Red Alert, $12, Topshop.com

Want more? Check out more bridal beauty tips here !